Rules and Regulations - should there be set standards for SEO?

Data Protection Act 1998. W3C Web Compliant Standards. The Bible. All of these important things have one thing in a common; a code of practise. So why can't we implement rules and regulations for SEO as it is an ever increasing need for business's on the web? As trends change it might eventually happen but for now the big search engines such as Google, yahoo and msn hold the cards and each have a particularly big chip stack, especially Google. Only the search engine can define what the search engine wants. And they will never do this precisely as they are worried that SEO's will work the algorithm's they have in place. This makes it virtually impossible to get a buy-in and will take a while before any code of conduct will be put in place.

Make the most out of RSS Feeds!

Ever seen the little orange logo at the bottom of a webpage which looks like the volume setting for your media player?!

That logo represents 'Really Simple Syndication' and if used correctly then it will definitely benefit your website needs. When a website updates a news story, latest specials, upcoming events, new articles or even the top 10 best sellers you will be able to view this via a downloaded application, on a web browser or even a mobile device. RSS is also a great way of link building and should be a vital part of an SEO strategy.